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Interior Design

Aligning Interior Design To Corporate Identity

the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives(Wikipedia)

The past decade has seen a considerable increase in brand development focussing on Corporate Identity.

Is a brand positioned correctly to reflect the corporate persona its culture, and cause the right reaction within the hearts and minds of the target market?

Is a brand unique, prominent and will it be recalled across communications channels?

These types of questions are given much attention from marketing and communications experts and often result in tangible enhancements to corporate signage, and messaging across digital, BTL and ATL channels, but they are rarely considered in depth during an office refurbishment or fit out.

Aligning interior design to accurately convey corporate identity plays a critical role in this process. Regardless of a companies size, its corporate space conveys persona and can substantially influence both employees and consumers in their decision making.

Small to medium sized companies that put effort and thought into their brand requirement when designing their office space have considerable advantage over their competitors. The impact of well placed branding, continuity on a branded color scheme, and well place reminders about a companies mission not only affirm to employees that they are in the right place, but they reinforce the company mission and purpose dramatically.

Does your corporate space meet the needs of your employees?
Will a consumer who enters your space for the first time, know without doubt what brands you represent?
Does your space convey credibility, trust, sincerity and other elements of your corporate culture correctly?

Interior Design is not just about refurbishing your space to be more functional, productive and cost efficient. A good interior design will vary and must accommodate the special needs and requirements of your corporate identity and business. And every business is different:

Are you a technology firm? Do you need to convey a cutting edge or post modern atmosphere? – here we understand such a brief to be about simplicity and ensuring that every element of the design has a role and function but that all components in their collective are not overwhelming.

Are you a law firm that needs to convey authority, power and control? – perhaps this brief could be translated by looking at more traditional furniture systems and fittings. A touch of leather, polished wood cadenzas and bookshelves hosting reference material.

Do you specialize in financial services where conveying stability and success are a pre-requisite to doing business? – perhaps this brief is about landmark features or installations, big branding and cadenza’s hosting photo’s of some of the more recognizable clients.

A good commercial interior designer can work with you to engineer an environment, to bring ideas to the table that accurately convey your brand identity while ensuring a functional, productive and cost efficient atmosphere.

Interior Design,interior Design Company,office Design

Architectural style derived from a variety of interior design styles, according to interior designers and owners of different aesthetic and loving, but also a variety of turned body. Here, to introduce the more common current interior design styles 5.

Simple style (arbitrary)
90 20th century, the emergence of an home improvement in some areas ( Design House ) heat. Due to limited technology and materials and had no real guidance to designers for home improvement, so casual is the greatest portrayal of the time. Owners began to pursue a clean and bright interior effect. Today, this style is still the most first time home buyers Design House decoration of choice.

Natural Style (art)
The beginning of the 20th century, 90s Design House decoration boom, bringing people of many decorative ideas. Large emerging market, Taiwan, Hong Kong’s people decorated magazine eye-opener, before we dare not imagine such a small garden, culture, decorative stone walls and stone and other decorative techniques have appeared in the reality of the design. In particular we used to see red beech caused by the extensive use of “national renovation a yellow” phenomenon after the decoration, people close to nature has become one of the objectives pursued.

Chinese style (retro)
With the emergence of a number of modernist doctrine, the rise of a wave of domestic and retro, that is, the revival of Chinese decorative style. Painting, painting and design of the Ming and Qing furniture, Chinese constitute the most important element. But these expensive retro furniture, a love floorplanning well is a major obstacle.

Soft Style (stationary and independent)
Not in the beginning of this century the last century, a little luxury in the pursuit of a smooth club-style graphic imitation of planning and design began in a variety of real estate properties for sale in the model room and the office there, followed by a large number of home decoration in general among the. This style is more emphasis on the content of a relatively simple and yet decorative forms, and gradually formed a black walnut wood decorative panels as the main style. Among them, and minimalist minimalism began to emerge.

City style (independent personality)
In the 21st century, the conduct of housing reform, many young first home buyers appear, for the production of this style into a power. Young man had just bought a house, many of which are cash-strapped, but this time they are in real estate is basically rough housing (a non-basic style of decoration)-based, these young people forced to planning the decoration of the plane revolution. Limited by financial resources, people began to emphasize through a variety of forms have been “decorated” look and feel, extensive use of bright colors which is a typical example. A large number of people in the home using a variety of colors, sometimes even in the same space, the use of three or more colors.

Interior Design Degree

Earning an Interior design degree is becoming one of the more
popular degrees offered by accredited colleges and universities. At this
time, Interior design is regulated in 24 states. Thus if you are
interested in entering the world of interior design it is highly
recommended that you earn a bachelors degree in Interior Design before
applying for your interior designers license.

Not only is an
interior design degree extremely important, knowledge of CAD software
(computer-aided design) is equally important for the new interior
designer. Employers prefer the graduate who can navigate the modern
technologies because it is time saving and highly cost effective.

Earning
an online interior design degree is very much in vogue, thus the
emphasis on the CAD software. Due to the advent of the internet, more
and more schools are reaching out to students from around the world.

Interior
designers must be intelligent and creative in order to economize the
limited amount of space available in some of the world’s larger cities.
An interior design degree will provide the student with the knowledge
and practicality in order to meet the ever-changing demands placed on
the busy interior designer.

Clearly, an interior design degree is
the first step in building your career in interior design. To develop
your natural talent and creativity you need the proper training and
education. To become established in the interior design world you must
have a formal college interior design degree.

The successful interior design degree graduate will
use their creativity to design private homes, corporate offices, retail
stores and restaurants. The designer will use their knowledge of color,
architecture and creative design to create beautiful living and work
spaces.

Interior design degree programs teach skills in graphic
drawing, color theory, interior finishing, and space planning and
construction technology. Students will learn all aspects of the
technical, creative and even the human element factors in interior
decorating and design. Building codes and safety factors are also
covered in depth.

When researching an interior design degree
program find out whether the school offers knowledgeable industry
professionals as instructors. You want to learn from the best! Another
important factor in choosing a school is whether or not the school
offers online training as well as in class training. That way you may be
able to study on your own time, which many of today’s students require.

Interior
design degree programs teach the student the historical perspectives of
human environment, interior design practices and the techniques of
working with interior design professionals along with the
responsibilities and ethics that go along with the profession.

There is a lot more to Interior Design than first meets the eye

Interior design is a complicated profession. It is sometimes referred to as interior architecture and often confused with interior decorating. It involves the design, organisation and planning of an interior structure rather than just refinishing and furnishing existing interior spaces. It involves managing a business, hopefully meeting the desires of the client and delivering to them an interior environment that is both functional and aesthetically pleasing. There is a lot more to interior design than first meets the eye.

The further you go back in history, it can be seen how interior design has blended with artistic societies such as during the Italian Renaissance. It has been shaped by numerous styles, movements, social developments and technological revolutions. It has crossed emotional boundaries, traveled across continents and has publicly revealed much of the lifestyles of societies and their artistic cultures in any marked period in time.

There are different types of interior design. Residential interior design involves dealing with home owners normally on an available budget. Some interior designers specialize in working on bathrooms, kitchens, living areas or even bedrooms. Others work in the larger and lucrative commercial interior design market. In this marketplace, interior designers are spoiled for choice and may select the retail industry, the hospitality business, the commercial building sector or specialize in related business as diverse as creating exhibits for art galleries and trade shows.

Interior Design is an exciting and rapidly growing field and it seems that interest in interior design as a particular career is increasing in popularity. Interior designers are licensed design professionals qualified by education, work experience and time. In the 1960s and 70s independent organizations were established to assess qualifications for interior designers and interior design programs. There are now many dedicated individuals in organizations such as CIDA and NCIDQ who presently work diligently to increase public awareness of interior design while developing the profession to where it is today.

There are interior design courses in universities, colleges and even online and an accreditation process that certifies a program will teach the principles necessary to ensure that the students acquire the knowledge, skills and experience to be successful in their future careers. All of this is seen as beneficial to the consumer who can be virtually assured of being led through the design process by someone who is not only creative and educated but also competently trained.

Examine the basic family home. Basically it is a cluster of interconnected rooms each with a primary function such as eating, entertaining, sleeping, washing and possibly even working. The conscious aim of interior design is to balance the owner’s needs with the spaces available. It is rarely straightforward. There are so many external forces that influence the decision making process. The key to interior design is knowing how to make sense out of the relationship between the owner, the home, the family and their lifestyle.

Field of Dreams Not a Social Media Marketing Strategy

OK, so you’ve been resisting, dragging your feet, making excuses
and digging in your heels because you just do NOT want to add another
item to your ‘to-do’ list or ‘to-learn’ list, or maybe you’ve made your
best efforts at ‘doing your own’ social media for your interior design
business and nothing has come of it.

When I hear interior
designers say that they’ve tried to do their own social media marketing
and it just doesn’t work… I liken it to hearing them say “I
reupholstered my client’s couch myself and it just didn’t come out very
good. So I don’t think offering upholstery is a good idea. It just
doesn’t look good.” Yikes!

As a business owner there just aren’t
enough hours in the day to check out every brand spanking new idea,
phenomenon, and shiny new marketing technique that comes around the
pike. However, the fact of the matter is… in today’s business arena,
it’s simply impossible for one person to carry out all the tasks that
are required to stay in business today. So it may be time to face up to
the fact that social media marketing is here to stay, and outsourcing it
is the way to go.

So what’s the big deal? I’m guessing you
already ‘outsource’ in your interior design business. For instance… do
you do your own bookkeeping? Do you lay the carpet for your clients?
What about installing the cabinets? When you think of ‘outsourcing’…
instead why not think of it as subcontracting? I mean really… you hire
someone already to help you with the things you don’t or can’t do
now… why not do that with your social media marketing? Especially if
it will bring in new business?!

Do you remember that Kevin Costner
baseball movie “Field of Dreams”? It coined the popular phrase…
“Build It and They Will Come” Well, that’s the mindset many designers
have today when it comes to marketing their interior design business.
It’s important to realize that is a Hollywood fantasy. However, that
fantasy could easily be adjusted to one that is more relevant for
business today… “Build your social media presence and they will
come… in droves!” Now, it may not be next week, but come they will,
provided you get out there and make your presence known.

The days of static web sites are over. Therefore,
unless you build an effective and consistent Social Media marketing
strategy that engages with your clients and keeps your website
continually updated… unfortunately, you will be left behind. This is
where outsourcing (or subcontracting) your social media marketing can
not only get you started but can also take over the ongoing monthly
requirements, leaving you free to do what you are best at… Interior
Design! Some say it takes a leap of faith to put someone else in charge,
but since you don’t have the time or expertise to do it yourself, there
really isn’t much of a leap, now is there?

So what can Social
Media really do for your Interior Design business? Social media ensures
that you are visible to clients and prospects. It gives you a chance to
prove you know your stuff, you know what you’re talking about and it
builds trust. And in today’s realm, oftentimes you’ll need a boat load
of trust to get someone to purchase your interior design services!

So,
if you’re unable to do it yourself then you must get someone else to do
it for you. Setting up your social media marketing strategy and its’
implementation will shine the spotlight on you, increase your reach, and
build trust and credibility. It also shows your prospective clients
that you not only mean business but that you are more than qualified to
complete their projects… beautifully!

What You Should Known About Interior Design Schools

Getting degrees in interior design is becoming one of the more
popular degree options available today and constantly being offered by
different colleges and universities. Interior design is regulated in
almost 24 states of the United States and anybody who is intent on
studying for a degree in interior design course should pick up a
Bachelors degree in Interior Design first before they opt for an
interior designers license.

Interior design degrees are extremely
important and so is the knowledge of CAD software which is all about
Computer Aided Design. Both are equally necessary for the new interior
designers. People hiring interior designers prefer to opt for people who
have graduated and people who can handle modern technological
requirements such as CAD because not only are they cost effective but
they save people a lot of time too.

At this time the online
interior design degree is the most popular learning option for people
who want to get the degree, it is especially more popular with the use
of CAD software. Because of the benefits that the internet affords you
can get across to a wider student population across the entire world.

Interior
designers must be smart and imaginative at the same time in order to
use the small amount of interior space that is available in most large
cities of the world. What an interior design degree provides is that it
gives the student the knowledge and the practical experience to cope
with the different demands and requirements that a busy interior
designer constantly has to cope with.

An interior design degree is
the primary step in establishing a career in the field of interior
design. The development of your natural talent and creativity means
getting the right training as well as the necessary education. In order
to become a force in the field of global interior design it is always
essential that you have the requisite formal degrees from a college that
offers interior design degrees and qualifications.

Successful graduates in the field of interior design
will employ their creativity and imagination in order to design homes
for people as well as corporate establishments and order institutes of
commerce. Designers will make use of the knowledge of different types of
color as well as basic studies in the fields of architecture and
creative design in order that they create beautiful interiors and work
areas at the same time.

Interior design degree programs focus on
sharing and teaching skills in various areas of graphic drawing,
construction technology, color theory and space planning. Students will
focus on learning the different aspects of design from the technical and
the creative as well. Certain other important aspects including the
elements that concern human beings and aspects of interior decorating,
other aspects of building safety and information about the different
necessary requirements for design. You can visit http://www.interior-design-school.com to find out more information on interior design education.

Whenever
you’re looking for an interior design degree program to study, try to
find out if the institution has lecturers and academic staff who are
quite knowledgeable in the industry. Anyone studying in the field of
interior design should try to get the best world class training
available.

The Best Interior Design Correspondence Course Can Assist You Become A Full Interior Designer

People that enjoy viewing wallpaper and also carpets and who feel that they have a special knack for dealing with designs and colors are the ones that need to begin studying interior design. In fact, they can go a step further and take interior design correspondence courses that will help them design homes and make a decent living out of doing so.

A Complete Package

The ideal interior design correspondence course should be one that is a complete package that provides everything from start-up to tips and exercises that will help ensure that you become a complete interior designer. What’s more, it would pay to find a interior design correspondence course that has been designed by expert interior designers who have years of experience in designing and who can cover the designs of every different kind of interiors and homes.

Another aspect to picking the right interior design correspondence course is that it should help you learn your subject faster than traditional courses and this can in fact be achieved by finding a course that does in fact cut out the waffle and instead provides students with precise as well as helpful facts, tips and information related to proper interior designing.

At the end of your interior design correspondence course you should be able to transform any interior or home into a place that sports a distinctive designer look and feel. You should have learned how to take care of the minutest details including selecting appropriate fabrics and learning how to completely transform a room so that the results will never cease to amaze your clients.

An ideal interior design correspondence course is certainly one that is being offered by the Institute of Interior Design and even though this is a British based school the contents are equally applicable in Britain as they are in the rest of the world.

Some of the topics covered in their interior design correspondence course include learning to add more space, dressing the windows, creating outstanding displays, putting everything in place and even doing up a home office. In fact, there is a whole lot more that will keep you occupied and at the end of it all you can rightly claim to having studied one of the best interior design correspondence courses.

For a top class education in interior design why not checks out Limperts Academy of Design that provides excellent interior design home study courses. Their courses are ideal for anyone that plans on studying from home and who need to obtain a qualification that will help them embark with confidence in a career as an accomplished interior designer.

What Are important Interior Design skills that a new designer needs

If you want to become a successful interior designer you need to follow some important interior design skills. You need to learn many things at the same time, to become successful designers.Designers should have patience and have creativity to make things beautiful.

Designers should be punctual towards his work and has the availability to perform their projects at their committed time. In simple word they should a business professional and customer oriented. There are many things that you need to learn. Sketching and designing are the first basic requirements for the interior designing profession.

They should be creative and have the availability to use limited space and rearrange all things neatly and wisely. They should be aware of all basic fundamental of the market and also need to have the purchasing skills to buy interior designing products like furniture, carpets, paints and other necessary household items according to the need and design. If you are really thinking to opt it as your career and you are a creative person then interior designing career only meant for you.

It is not an easy job; you have to travel a lot according to customers requirements. You suppose to work with as many people as per work situation. Its glamorous part of work profile. Interior designers should have ability to manage customer liaison, their budget and people simultaneously. They should have availability to handle multi task in a same time like to make the property attractive while applying all safety measures.

Apart for such interior designing skills they must have business knowledge with organization handling skills. As a result the entire professionals are having professional certification that is mandatory for become a professional interior designer.Some states require certification along with a license for practicing as new designers.

Skills that require for perfect interior designers:
He/she should have artistic ability that is the primary need of this profession. To get offers you need to make sketches of your own designs because by these you can attract your potential customers. They should technique oriented and have knowledge of CAD program. By Using CAD you will able to draw new designs, latest model and two-three dimensional figures. He/she must have the capability to understand the materials, furniture and colors that suits your design and creativity. Interior designers should good listener, which understands the customer need, requirement and desires.They need to perform their work neatly, wisely and under the customers budget with a variety of people that are required for a project.In simple words they should good team player and fast learner.They should punctual and have the capability to complete the entire project within a given time period as per the customers budget.

At the end interior designer must have safety and building codes knowledge, so that their design does not face any legal difficulty in future or during the work.