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Monthly Archives: June 2017 - 4. page

Aligning Interior Design To Corporate Identity

the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives(Wikipedia)

The past decade has seen a considerable increase in brand development focussing on Corporate Identity.

Is a brand positioned correctly to reflect the corporate persona its culture, and cause the right reaction within the hearts and minds of the target market?

Is a brand unique, prominent and will it be recalled across communications channels?

These types of questions are given much attention from marketing and communications experts and often result in tangible enhancements to corporate signage, and messaging across digital, BTL and ATL channels, but they are rarely considered in depth during an office refurbishment or fit out.

Aligning interior design to accurately convey corporate identity plays a critical role in this process. Regardless of a companies size, its corporate space conveys persona and can substantially influence both employees and consumers in their decision making.

Small to medium sized companies that put effort and thought into their brand requirement when designing their office space have considerable advantage over their competitors. The impact of well placed branding, continuity on a branded color scheme, and well place reminders about a companies mission not only affirm to employees that they are in the right place, but they reinforce the company mission and purpose dramatically.

Does your corporate space meet the needs of your employees?
Will a consumer who enters your space for the first time, know without doubt what brands you represent?
Does your space convey credibility, trust, sincerity and other elements of your corporate culture correctly?

Interior Design is not just about refurbishing your space to be more functional, productive and cost efficient. A good interior design will vary and must accommodate the special needs and requirements of your corporate identity and business. And every business is different:

Are you a technology firm? Do you need to convey a cutting edge or post modern atmosphere? – here we understand such a brief to be about simplicity and ensuring that every element of the design has a role and function but that all components in their collective are not overwhelming.

Are you a law firm that needs to convey authority, power and control? – perhaps this brief could be translated by looking at more traditional furniture systems and fittings. A touch of leather, polished wood cadenzas and bookshelves hosting reference material.

Do you specialize in financial services where conveying stability and success are a pre-requisite to doing business? – perhaps this brief is about landmark features or installations, big branding and cadenza’s hosting photo’s of some of the more recognizable clients.

A good commercial interior designer can work with you to engineer an environment, to bring ideas to the table that accurately convey your brand identity while ensuring a functional, productive and cost efficient atmosphere.

Natural Oak Flooring Is Warm And Inviting

Natural oak flooring is a good way to add beauty and style to any room in your home – or all of the rooms in your home. There are several options for the darkness or lightness of the stain. Wood grain is an elegant edition, and hardwood floors can be much easier to care for than carpet in many areas of the house. Rugs can be used to accent the floor or make a more comfortable surface where you like to put your feet.

Entrance ways in natural oak make an inviting first impression on guests who enter your home. If there is a stair well near the entrance, the steps in natural oak will make the look complete. Formal living rooms are also attractive in hardwood such as natural oak. Dining rooms with natural oak floors and an area rug under the table make a spectacular focal point.

Natural oak flooring can also be attractive in the kitchen. Coats of polyurethane will provide a protective covering for the floor and help to protect it from small spills. A damaged floor does not have to be a ruined floor. Many hardwood floors are able to be restored to their like new beauty after a flood by sanding and refinishing the floor.

Dark stained wood floors are warm in large rooms. Light stained wood floors will brighten and open up smaller rooms and areas. Medium stained woods are appropriate for almost any area of any size. If you have a lot of other wood furniture in the room where you want to put hardwood floors, do not match the stain of your floor to the color of the wood furniture. Choose a lighter stained wood for the floor to add contrast to the room. The light floor will help to set off your darker furnishings.

Natural oak flooring is very easy to keep clean. Frequently dusting the floor with a dry dust mop will keep dust and lint from making your wood floors less attractive. Be sure to follow all of the manufacturers’ instructions for cleaning your wood floors. Some ordinary floor cleaner developed for use on other types of floor, such as tile or linoleum, can damage real wood floors.

There s a great selection of natural oak and other hardwood floors available online. Shop for the best selection and the best value for your money. Shopping online is the most convenient way to shop for home improvement and decorating items for your home.
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In regards to the initial purchase and the countless projects that go into it, your home represents one of the largest investments throughout your life. From interior design to landscaping, and from professional remodeling services to do-it-yourself (DIY) projects, it can be a challenge to discover and understand what the best home improvement products, equipment and services are. Alexander Sutton helps homeowners, property managers, and others to address this challenge with convenient success. For more information, please visit Natural Oak Flooring.